LITA Forum, 2014: My Recap

Last week (Nov. 4-8, 2014)  I attended the LITA (Library and Information Technology Association) Forum in Albuquerque, New Mexico. This was my first LITA anything that I had been a part of and had no expectations beyond those of myself in networking and learning. There were so many fantastic sessions to choose from it was really difficult to choose and thanks to the incredible use of Twitter, I was able to get snips of what was going on in the sessions I couldn’t attend.

I was volunteering with the 2014 planning committee to help out at the conference and showed up a day early to help with the pre-conference sessions. Can I recommend that if you go to a conference, volunteer. Especially if this is your first time at said conference. It open the doors to a lot of opportunity for me and I was able to meet and do many things I would not have if I wasn’t volunteering. Showing up early turned out to be in my benefit because there wasn’t much for me to do besides monitoring the pre-conference sessions so I took advantage of the time to visit of some local attractions in Old Town Albuquerque, specifically the Natural History Museum of New Mexico.

Having some down time prior to the conference was wonderful and I highly recommend to designate downtime either before or after the conference. My reasoning for this is that the conference becomes more than just sessions and lots of people learning/speaking about for the most part very similar topics. It gives you an opportunity to experience life outside of the conference venue, in this case the hotel.

I used Twitter for a substantial amount of note taking for multiple reasons: Sharing session snips with those who couldn’t make it and so that I could refer to it later easily. I have put any embedded tweets in [ ] as I refer to them throughout my recap.

**My recap includes only a few of the sessions I attended. As I gather my thoughts on the rest of them I will add them in along with more resources.**

Feel free to read them here: 

My primary focus going into the conference was to attend as many sessions on institutional repositories (IRs) that I could, learn how they are being used and what other libraries are using. My current place of employment is actively researching IRs as we are on the cusp of moving from our current option, ContentDM, to something that will better suit our needs. Choosing an IR has become increasingly more challenging as OpenAccess and data, where’s our data & what does it say, are major factors in what you need to and want to accomplish with your IR. How it is used, presented, accessed and managed can change what software you go with.

Goal: Learn what others are doing with their IRs.

Achieved: Margaret Heller’s session on “What Does Your Repository Do?: Understanding and Calculating Impact” showed me how Loyola University Chicago’s IR is being used. [PDF]

Margaret’s presentation was super interesting as it took Loyola’s IR and showed how it was being used. The content in the IR is accessible all over the world and when Loyola looked at the data of their IR it showed countries that they never would have thought would have interest or be accessing the content.

The story of why: limited access to resources at their library/institution or lack of resources on that specific topic.

MH_LITA

Having the story beyond the numbers really stuck with me; if done right an IR can serve people you never thought would be accessing your content. [Are the traffic drivers of IRs aligning with the institution’s goal/mission? #litaforum Whitni Watkins (@NimbleLibrarian) November 7, 2014]

This session more or less reconfirmed the importance of having and IR and the OpenAccess movement.

Resources Gained:

Real-Time readership map from LUC: http://ecommons.luc.edu/readership_map.html#content

Goal: Learn/Discuss an IR in action and resources used.

Achieved: Tommy Keswick’s session on “Using Islandora for Digital Content Delivery” discussed and showed Detroit Public Library using Islandora . [Check out an #Islandora repo from Detroit Public Library. http://t.co/oYgI4up5nF #LITAforum Whitni Watkins (@NimbleLibrarian) November 7, 2014]

Tommy and I had talked about Islandora a couple of months back at a meet-up in L.A.; prior to my move to New York and prior to my immediate interest in implementing an IR. Islandora is on MPOW’s list of IRs to look at, primary reason our entire site is on Drupal. Islandora is a Drupal, Fedora & Solr developed DAMS (Digital Asset Management System). Why use a DAMS and not just a CMS? A DAMS like Islandora offers standards for metadata, integrity tools and extensibility. A major drawback I have with many IRs is the presentation of the content is never “sock blowing” awesome. No, Islandora isn’t sock blowing but it is definitely a major step closer.

Resources Gained:

Git Repo for Entity Bridge [Cherry Hill devs figured out a way to utilize the flag ability from Drupal with Islandora, Entity Bridge :https://t.co/xGsJejbFpz #litaforum — Whitni Watkins (@NimbleLibrarian) November 7, 2014]

Solution for Indexing [A solution for tricky indexing create a catch all field(s). Use them to search whole words & to search partial words. #islandora #litaforum — Whitni Watkins (@NimbleLibrarian) November 7, 2014]

Git Repo for JQuery Zoom [View GitHub repo for JQuery Zoom https://t.co/rwkKHq2Yln #islandora #litaforum — Whitni Watkins (@NimbleLibrarian) November 7, 2014]

Goal: Be inspired. Achieved: Keynote sessions #1 and #2 (I missed #3 due to flight conflict).

AnnMarie Thomas: Playing to Learn: A Maker’s Perspective. Obviously, her entire keynote was about being a maker. It was by far my favorite point of the entire conference. “It doesn’t feel like work if you’re laughing” so often we get stuck in the “work no play” aspect that we forego opportunities to learn. Her keynote session resonated with me. As a newly dubbed librarian over two departments that are recovering from a stressful reorganization, this session gave me the humph to encourage play at work.

[After being inspired by @amptMN keynote at #litaforum I put out a puzzle this AM & my dept enjoyed the fun. #MAKERS pic.twitter.com/kxb4ludDm4 Whitni Watkins (@NimbleLibrarian) November 11, 2014]

Lorcan Dempsey: VP at OCLC. He spoke about Thinking about Technology Differently. “The network reshapes the society and the society reshapes the network.”

 

infovsknowledge by the GapingVoid

We have a lot of text. A lot of records and what we want to do with it is turn it into a form that is more usable. That will yield more insight, more knowledge.

 

We want to make a qualitative difference with the quantity of data/information that we have. I enjoyed this keynote because working in libraries and in library systems, surrounded by information and technology. How I think about it and know it’s use and how it ties together is not how someone else may think about it. Lorcan boldly said, and I agree, “Technology is integrated. It isn’t something you pick up and move over. It is implied and incorporated.”

We have moved from caring just about the outcome to caring significantly about the method. We want to know the how not just the what. Libraries are working constantly with learning behaviors and research behaviors, we see software that has been created to manage the data to tell us more than the what.

You can view the entire keynote session here LITA Forum 2014 Lorcan Dempsey [70min]

Goal: Network and meet others. 

Achieved:

Volunteering: My reasons for volunteering were both monetary benefit and personal networking gain. As I mentioned I had never been to a LITA forum before. I had interacted with a handful of other attendees via Twitter but didn’t know anyone in person. Volunteering gave me a ground to start running. I recorded keynote sessions (gave me a front row seat, WIN!), introduced conference sessions and worked with the planning committee and met up and coming committee members.

Game Night: Cards Against Humanities! [You’re missing out. Come join us! #LITAforum pic.twitter.com/EiadiwR4JB Whitni Watkins (@NimbleLibrarian) November 7, 2014]

OpenRefine Skill-share: The last night of the conference there were networking dinners to sign up for. A couple of us had tweeted interest in playing around with OpenRefine so instead of doing a networking dinner; I took the initiative to do a sign up for playing with OpenRefine. We ended up with a decent response and had some fun. [@cm_harlow @ranti @lorcanD Say what?!  pic.twitter.com/cK5gyif7DM Whitni Watkins (@NimbleLibrarian) November 7, 2014]

Unfortunately most of our time, due to dodgy wi-fi, was spent getting installs completed. However, most if not all of those who came left with a bit more knowledge of the program than before and we opened a door of possibility for those who hadn’t any clue as to what OpenRefine could do. [and we’re almost up and running. Installs on multiple OS’s takes time. #litaforum pic.twitter.com/U8rolMh55H Whitni Watkins (@NimbleLibrarian) November 8, 2014]

Overall the conference was great. I learned a lot and was able to come back to MPOW with a stronger knowledge of IRs and a stronger reasoning behind my recommendations.

Things I learned for next year, always volunteer, have a goal in mind prior to going but be willing to change/adjust that goal as you need, pack snacks, take good notes, and don’t cement yourself to session that does not hold any interest to you.

Other Resources from the Conference:

Advertisements

SCCLD Social Media Internship Final Report

SCCLD Social Media Internship Final Report

Whitni J. Watkins

San José State University, School of Library and Information Science

Abstract

The purpose of this report is to explain what I did and learned during my internship period with the Santa Clara County Library District (SCCLD) as their social media intern. The report is also a requirement for fulfillment of San Jose State University School of Library and Information Science’s Virtual Internship program. The report focuses primarily on the student learning outcomes (SLOs) and will include a breakdown of activities and tasks performed during the internship period and how they relate to the achievement of the SLOs.

Santa Clara County Library District

SCCLD consists of 7 community libraries, 1 branch library, 2 bookmobiles and an online library. They serve the areas of Santa Clara County in California including: Campbell, Cupertino, Gilroy, Los Altos, Lost Altos Hills, Milpitas, Monte Sereno, Morgan Hill, and Saratoga. They serve a population of 412,732 with a rate of 52% being current library cardholders.

As an intern with the Santa Clara County Library District (SCCLD), I was working with Megan Wong, the virtual library manager, to develop procedures and policies to help further the presence of the library in multiple social media platforms. SCCLD is present on 7 social media channels including: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and 44 library blogs.

Internship selection

I chose to apply for this internship based upon my interest in the use of social media in organizations such as libraries. I also lacked professional experience in a public library, as all my experience is in academic libraries and SCCLD provided me both options.

Student Learning Outcomes

Prior to beginning my internship I worked with the internship supervisor, Megan Wong, and developed a set of SLOs that would outline the tasks and responsibilities to be accomplished during the internship period.

  1. Effectively identify, monitor and respond to the community audience formed around the library’s social media by reviewing previous posts and audience response on social media platforms (Facebook, & Twitter) and attending Reader’s Advisory meetings (virtually).
  2. Learn and practice best social media practices through hands on use of platforms including scheduling posts and daily interaction on forums to increase traffic on Santa Clara County Library district social media platforms; including Facebook, LinkedIn, and Twitter.
  3. Formulate a social media marketing plan; set up policies to manage a public social media account and the distribution of information.

Student Learning Outcomes

Learning Outcome 1.0

The first learning outcome was to effectively identify, monitor and respond to the community audience formed around the library’s social media by reviewing post and audience response on social media platforms, Facebook & Twitter and attend the reader’s advisory meetings virtually.

The first half of this learning outcome was achieved through daily monitoring of SCCLD’s Facebook page and Twitter account (See Appendix item 1 for clocked hours). Through my monitoring I learned what posts were most popular on Facebook, the time in which users frequented the page most often and as well as what posts reached the largest population (see Appendix item 2). The constant monitoring of Facebook allowed me opportunities to see what types of things the “fans” enjoyed seeing the most. This allowed me to recommend specific types of posts for staff to focus on to encourage more interaction on the page.

Monitoring the Twitter account was less insightful as the audience focus was less targeted, this became a recommendation item on the social media plan I put together. I used the opportunity while monitoring Twitter to find more community to follow, to communicate with those who tagged SCCLD in tweets. This received good feedback, one individual stated, “@sccld You’re awesome! Great job with the social media!”  (See Appendix 3 for full conversation).

The second half of the SLO, attend Reader’s Advisory meetings, was later dropped by the internship supervisor due to scheduling constraints on both parties . Any information pertaining to my responsibilities as the intern was relayed to me by my supervisor.

Learning Outcome 2.0

The second learning outcome was to learn and practice best social media practices through hands on use of platforms, including scheduling posts and daily interaction on forums to increase traffic on SCCLD’s social media platforms; including Facebook & Twitter.

This SLO was achieved through research, daily interaction of SCCLD’s social media platforms and volunteering to post on the Facebook feed weekly. For research, refer to the bibliography page for a listing of articles that were used in shaping the focus and evolvement of SCCLD’s social media. Traffic for SCCLD has increased; the follower count for Twitter has grown by 29 followers since the beginning of the internship and Facebook has increased by almost 80 “likes”.

The biggest accomplishment SCCLD saw over the past 3 months was hitting the 1K milestone, 1,000 page likes on Facebook, without the use of a Facebook campaign. At the beginning of the internship period, SCCLD was looking at 927 likes by the end we were up to 1,006 likes (see appendix item 4). Through research and recommendations, the staff began posting content that sparked more interaction from our fans. The interaction provided greater opportunity for our Facebook page to be seen and receive more likes.

Another opportunity that came from monitoring Facebook daily was the opportunity to answer a reference question  and turn it into a very positive experience.  A patron made a comment on a post on Facebook and I responded to her comment, which then sparked this reference opportunity. This patron desired that a certain book be available on an audiobook service that SCCLD subscribes to.  I found that although the service did not have the book, that the book was available on disc for checkout from the library.  The patron was ecstatic about this revelation and left very happy. The interaction between myself and the patron is publically visible and created a positive experience that others can read and gain more insight to SCCLD.[1]  

Learning Outcome 3.0

This SLO required that I take the knowledge I gained and formulate a social media plan and set up policies to manage a public social media account and the distribution of information.

The SLO was accomplished through 135 hours of research, hands on practice and incorporation of best practices. This was a difficult task to accomplish, as it required viewing each platform; see footnote for link to full social media plan.[2]

Along with the social media plan, Megan and I put together a best practices document that listed key bullet points for each platform about posting and things to keep in mind while managing the platform. For example, Twitter only allows 140 characters in posts, only use 120-130 of the characters so there is room for followers who want to retweet or quote your tweet. Another example is to always use the #SCCLD in Tweets and Instagram’s, this will help make SCCLD more searchable in the platforms.[3]

Conclusion

My internship experience with SCCLD was very positive. My supervisor exhibited a democratic management style where we each collaborated on ideas and together chose ones that fit the model we were working towards. This method of management was very effective as it allowed and encouraged innovation. I would recommend that there be more insight from the managing side to help better guide the focus of the organization. This would have been more helpful because I was an outsider to the organization.

Code of Ethics: ALA

One thing I found was that SCCLD was very strict into adhering to statement II of the ALA Code of Ethics that  reads, “We uphold the principles of intellectual freedom and resist all efforts to censor library resources.” One example of this was a user posted a quote on the SCCLD Facebook page that contained the F word. The user did not censor the word in the quote; however SCCLD policies enforce that staff does not censor comments made on public platforms as it is a violation of patron’s right of speech. Although my instinct said to “hide” the comment as to not offend those who read the post, I knew that the policy was not only enforced but was also in accordance with the ALA Code of Ethics by which I, as a current ALA member, established I would do my best to uphold.

Responsibilities

While working with SCCLD my primary responsibilities included:

  • Build followers on Facebook, work towards gaining better awareness
  • Develop best practices for Facebook, Twitter, & Instagram
  • Monitor and participate in Facebook & Twitter posting
  • Develop procedures for implementing an Instagram photo contest
  • Develop procedures for implementing a Facebook campaign

My main priorities were developing the procedures for different platforms and researching best practices. My site supervisor broke down each month’s priorities based upon what was accomplished and learned in the prior month. One action item that stayed continuously on the menu was finding a way to gain better awareness on Instagram and to use it to promote the library. The action plan was of great help to keep priorities in view; and I recommend that it be a best practice for future SCCLD internships.

The most difficult aspects of working in this [virtual] environment was connecting with the library. Due to schedule constraints I did not get the opportunity to participate in the Reader Advisory meetings and in part I felt like this created a gap between me and the staff. I wish the staff would have reached out to me more to give feedback or insight on how they are currently using social media; however I could have encouraged this more by sending out emails and interacting with them more.  I think this was a difficulty primarily because this was a virtual internship and had I been on site my interaction with staff would have been satisfactory.

Technology

Throughout the internship I used a variety of technology to accomplish the tasks set before me. I used email, Google Docs, and the Virtual Library Wiki for collaboration with my site supervisor as well as some staff at SCCLD. I used social media platform mobile applications for iOS[4] to manage SCCLD’s accounts including; Twitter, Facebook, Pages, Cubenect, SCCLD mobile site app, WordPress, and Instagram. I also used the full website pages for Twitter, Facebook, WordPress & sccl.org to manage these same accounts. All tasks were easily accomplished through these forms of technology  and I do not have any recommendations for improvement.

Course Work

As I made my way through this internship program I found myself grateful that I had taken Libr246: Social Media & Web 2.0 tools. This course, although only briefly, provided me with an overview of how some libraries used social media. It also introduced me to some of these libraries that had great examples, such as NYPL, to refer to during my research. I also found myself referring back to information I learned in Libr210: Reference and Information services, specifically Reader’s Advisory services. The reader’s advisory will be incorporated through Facebook posts, Pinterest boards and library blogs. These ideas were introduced to me through Libr210. Although I have a strong background in social media, these two courses introduced me to aspects of the library that I may have over looked during my research, specifically the use of Pinterest in the library.

Equally, I would have been better equipped had I taken course work on censorship and public libraries. This internship was my first non-patron experience in a public library, so many rules that exist in a private academic library in regards to censorship are forbidden in many public libraries. I am a firm believer in not censoring however it is still an area I do not know much about. I also think course work in library marketing would have helped me in the long run as a put together the social media plan. I am confident in my work but I know that having a formal foundation in library marketing would have saved me time as I set up action items for the social media plan.

I feel that this internship exposed me to opportunities and experiences that helped me more fully understand the impact social media can have on organizations. Although the work I performed during this period seemed insignificant in process, when put into the bigger picture I realize that this helped structure SCCLD’s social media presence. The social media plan will be a basis from which SCCLD can build their policies and procedures; this is of significant value to the organization.

Working with SCCLD has helped me form a more professional view of social media and how I can now use it to my advantage in advancing my career. I have a solid understanding of Facebook, as well as the ability to create and implement Facebook campaigns for other organizations with which I may work. I can state that my internship at SCCLD was a rewarding experience and I will take from it a significant amount of primary evidence as well as a new perspective on using social media in libraries.

References

American Library Association. (2008). Code of Ethics of the American Library Association. Retrieved from http://www.ala.org/advocacy/proethics/codeofethics/codeethics

Santa Clara County Library District. (2013). Social Media Policy [PDF]. Retrieved from Santa Clary County Library District Staff Wiki (private access).

Watkins, W. (2013, October 27). Facebook: the form of reference/advertising/reader’s advisory AIO [Web log post]. Retrieved from https://nimblelibrarian.wordpress.com/2013/10/27/facebook-the-form-of-referenceadvertisingreaders-advisory-aio/


[2] Full social media plan, drafted and submitted by Whitni Watkins to SCCLD: http://bit.ly/1e2eNnE

[3] Best Practices guidelines document: http://bit.ly/18y5MOx

[4] The use of mobile applications was not a requirement to accomplish my responsibilities; their use merely provided convenience and all tasks could be accomplished through the web browser.

 

The end is near

As I begin my wrap up for this internship I get to reflect on what I did, what I learned and would I change anything.

I have spent a great deal with social media, primarily Facebook and Twitter. I have watched as our Facebook posts grow in views and drop in views. I have watched as we continue to increase our interaction the likes on our page go up. I believe we will hit out 1K like before the years end, without campaign.

I have learned that the business aspect of Facebook is very time consuming and if done well also complicated. We use our personal pages to share our thoughts and we are happy when people like our page. From a personal aspect, my page is private but this is the recipe for disaster for any organization.

One thing is at a personal level use Facebook to connect with old friends, family, loved ones, etc. We use Facebook to share our feelings (some often too much). As an organization Facebook is another faucet for customer service and advertisement. We are there to build our brand, to connect with our customers and to build our following. Although essentially they have similar goals, on a personal level we don’t track when our friends see our posts or what posts get the most likes, etc. However, all of this is something that should be tracked for businesses. Facebook insights help with gathering the data but understanding it is up to the page managers. This is a portion of the complicated and time consuming part of Facebook for your business.

Advertising on Facebook is also very important for businesses, at SCCL we are working towards building a campaign for a library service such as TreeHouse. Campaigns are much more complicated than they seem. You can read my post here about Facebook Campaigns. At first we were going to do a campaign for 1K likes but as we dove into the nitty gritty we realized that we wanted to use the campaign for something more “beneficial” like adverts for the newest and coolest software at SCCLD.

One thing I would change is the Twitter interaction. I wish we could have nailed down the target for Twitter first thing because leaving it ‘up in the air’ with a semi-focus on businesses and community made the interaction very difficult. As I finish the Social Media Strategic Plan for SCCLD my key recommendation for Twitter is to develop a focused audience. This will help immensely with tweets and their content. Now, I’m not saying you have to have a specific focus, just a focus of some sort, don’t teeter between two and see which one comes out stronger. The joy about any business is your focus can change, it isn’t set in stone, as goes for your Social Media presence.

The internship isn’t over yet, we’ve got one week left to accomplish some big tasks. Look for next weeks post on my final report.

Social Media Etiquette: responding to complaints

The more I’ve worked with Social Media the more I’ve come to notice that etiquette is hit and miss. Not everyone follows the same protocol. Albeit more important for ‘businesses’ than individuals, unless you are a celebrity which in this case you are viewed more as a business than an individual (sad but true when you think about it)

As librarians or para-professionals or circulation clerks, the list goes on, we have our fair share of dealing with irate patrons. We have the patrons who just want to be heard. The patrons who complain about dust on the keyboard. The patrons who just patronize…yeah, I went there. How do we handle these verbal complaints? “Kill ’em with kindness” “Give ’em a listening ear” “Ignore them [wait what?!]”  Our reactions to these situations are more/less second nature (if you’ve been working for more than a month in a library). Depending on the patron these complaints usually take place in a quite/semi private 3′ area about the desk between you and the patron requiring that you work one on one with the patron.

What about handling a complaint that someone megaphones from the roof tops in the middle of a HUGE city parade? How do you handle that? It becomes a bit more ‘messy’. Similar to handling a negative online comment. The viewing audience is now millions/billions? more than the verbal-across-3-foot-space complaint.  So how do we/you handle it?

First and foremost, you respond. If you don’t ‘speak up’ you are not defending yourself and thus giving the complaint merits to be true. Make sure you respond with a thoughtful and positive tone, don’t feed the fire with fire. In your response I also recommend that you remove the complaint from the public eyeEncourage the user/patron/customer to contact you personally (Direct Message, Email, etc.) A good example of this is Cory Booker’s (New Jersey Mayor) twitter feed. 

cbexample

Articles to read in light of Social Media Etiquette:

The Ultimate Social Media Handbook [pdf 5 pages] 

Real Simple’s Guide to Social Media Etiquette

 

Photo contest in your library. Oh and #hashtags

I have been given the task of developing the procedure/plan/integration of using Instagram at SCCLD.

For those of you who live under rocks, Instagram is an application available on both Android & Apply phones. The people at Instragram describe it as:  a fastbeautiful and fun way to share your life with friends and family. I’d describe it as an app used specifically for photo (& now video) sharing.

This app can be linked (as most others) to share parallel to Facebook & Twitter. It also recognizes hashtags & account tagging (how else do you get to shame your friend with the candid snap of them sneezing, no really!); this is all relevant information to note.

Robin Davis with Emerging Tech in Libraries wrote on incorporating Instagram into your library SUCCESSFULLY: Spread the love. Hashtag like crazy. Within reason. ( Read more here: Using Instagram in Libraries

So we want to incorporate Instagram and we want to come in with a BANG! so we are going to make our first big attempt at a photo contest. We know we will use the following: Hashtags (#SCCLD & #[whateverwedecideonforthecontest], tagging (@sccld) & we want to focus on library programs. Other questions we need to answer include: How do we announce it? When do we announced? and How long do we let it run?

Without rehashing what has already been said by others here & here.

This is what I perceive our tentative plan with the Contest to get our Instagram started:

Announce on Facebook, Twitter, Instagram & Library News Section (?) the contest. Include in the announcement the hashtags necessary for recognition; the focus for the contest – Library Programs tagging – @SCCLD and let it ride! (advertise the contest at least once a week.)

#hashtag

FYI: Hashtags started with IRC (internet Relay Chat) and programming for denoting topics/groups, Chris Messina took the idea and implemented it in Twitter. The use of hashtags became increasingly popular and useful; this lead to the adoption of their use by Instagram & Facebook (as a form of tagging topics) – why do the hashtags matter? If you still live under your rock, this is why #hashtags are important.

“So to keep it simple, people are only one hashtagged word away from possibly being seen by thousands, if not millions of people through social media.” ( Read full article here: The importance of #hashtags

Hashtags are what will make our stuff BIG, or at least provide the option. In the contest, using the appropriated hashtags, we [administrators] will be able to track the submissions across platforms, by searching for our decided upon hashtag. So, yes Hashtags are important, despite this video here:

However it is important to note what Davis said earlier, Hashtag within reason 2-4 relevant per post Hashtags is acceptable.

Social Media for libraries

Top 5 Social Media Tools for Promoting Library Services

facebook like unlike

What? Facebook
Why? Reach patrons of multiple ages, mobile accessibility, “Its massive reach provides compelling opportunities to connect with customers, both current and future, through fan pages, news feeds, groups, and throughout the site.” (SEOmoz)
How? Sign up for a group page (not a profile), designate the information that will be posted for your users and others to see and start posting. Posts about common topics, new ideas you want to implement. Using Facebook in this manner allows Libraries to get feedback in the easier way possible and directly from their users.
twitter icon
What? Twitter
Why? Networking in real time. A new tool to become personal with your users. Tweets are limited to 160 characters, requires tweets of significance and informational. IE “SJSU library closed Oct. 8 Columbus day!” (39 characters)
How? Sign up for a twitter account begin adding followers and following others. Read Musings about librarianship on how Twitter can help your library.
YouTube Icon
What? YouTube
Why? Video promotion
How? Video Blogs – have staff record book reviews of latest books, add a library tour and introduce your staff, invite participation from patrons “What is your favorite book?” and compile them into a video. Video Tours are very effective and allow users to get a feel for your library before they go, you can also put up tutorials on how to use your system. You can also use YouTube as a form of education videos, how many tutorials can you find on YouTube? Millions! I’m sure you can even find one on using YouTube in your Library.
What? Wikipedia
Why? Wikipedia offers a place to build guides for users. Wikis are a great way to keep on top of all the new services or updates happening in the library  

How? Create a Wiki (make sure to have an easy access link to the page) where Library staff can update changes to the library. You can also create a Wiki that patrons can access and add recommendations or even services that maybe a staff member did not think of. 

What? Good-reads
Why? What better way to promote an RA (Readers Advisory) with Good-reads.
How? Visit the link and start adding books and reviews. Good-reads provides a way for patrons to see what the staff is reading and get recommendations and reviews. This tool in itself is a RA service, not just one to help promote your own library services.
-NimbleLibrarianRecommended Reads:

Breeding, M. (2009). Social networking strategies for professionals. Computers in Libraries, 29(9), 29-31
Fichter, D. , & Avery, C. (2012). Tools of influence: Strategic use of social media. Online, 36(4), 58-60.

Step-by-Step Guide to Your Social Media Success
Avoid These 4 Common Social Media Mistakes – Joseph Ruiz