For those of you who live under rocks, Instagram is an application available on both Android & Apply phones. The people at Instragram describe it as: a fast, beautiful and fun way to share your life with friends and family. I’d describe it as an app used specifically for photo (& now video) sharing.
This app can be linked (as most others) to share parallel to Facebook & Twitter. It also recognizes hashtags & account tagging (how else do you get to shame your friend with the candid snap of them sneezing, no really!); this is all relevant information to note.
Robin Davis with Emerging Tech in Libraries wrote on incorporating Instagram into your library SUCCESSFULLY: Spread the love. Hashtag like crazy. Within reason. ( Read more here: Using Instagram in Libraries
So we want to incorporate Instagram and we want to come in with a BANG! so we are going to make our first big attempt at a photo contest. We know we will use the following: Hashtags (#SCCLD & #[whateverwedecideonforthecontest], tagging (@sccld) & we want to focus on library programs. Other questions we need to answer include: How do we announce it? When do we announced? and How long do we let it run?
This is what I perceive our tentative plan with the Contest to get our Instagram started:
Announce on Facebook, Twitter, Instagram & Library News Section (?) the contest. Include in the announcement the hashtags necessary for recognition; the focus for the contest – Library Programs tagging – @SCCLD and let it ride! (advertise the contest at least once a week.)
FYI: Hashtags started with IRC (internet Relay Chat) and programming for denoting topics/groups, Chris Messina took the idea and implemented it in Twitter. The use of hashtags became increasingly popular and useful; this lead to the adoption of their use by Instagram & Facebook (as a form of tagging topics) – why do the hashtags matter? If you still live under your rock, this is why #hashtags are important.
“So to keep it simple, people are only one hashtagged word away from possibly being seen by thousands, if not millions of people through social media.” ( Read full article here: The importance of #hashtags
Hashtags are what will make our stuff BIG, or at least provide the option. In the contest, using the appropriated hashtags, we [administrators] will be able to track the submissions across platforms, by searching for our decided upon hashtag. So, yes Hashtags are important, despite this video here:
However it is important to note what Davis said earlier, Hashtag within reason 2-4 relevant per post Hashtags is acceptable.