Engaging Your Audience

As I continue to learn how the way of the social media world moves, I have learned quickly that visual trumps anything. Images usually trump Video but Video does a great job of keeping up and they both trump text, unless its <10 words and requires a response.

To engage your audience you must mandate their personal involvement. Likes are great. Shares get greater audience and comments create the relationship. When posting on Facebook or Twitter, open ended questions such as fill-in-the-blanks will encourage the most engagement. When it comes down to the nitty gritty everyone just wants to be heard, they want to feel like they are contributing to the world around them and they do this through their voice (both physical and virtual(?) ).

Mashable put together July of 2012 (last year) an article on 6 posts that build engagement, the article has 1.4K Facebook shares, 2.8K Tweets & 5.6K readers. You can read the article here: 6 Posts That Build Engagement on Facebook

Derived from the famous movie quote from Field of Dreams, I”f you build it, he will come.”

Here’s how you build it.

1. Photos. 

“On Facebook, a picture could be worth a thousand likes. That’s because a picture is one of the simplest ways to catch someone’s attention, as it is more visually appealing than the average post.”

2. Fill-in-the-blanks – “These types of posts often garner fun and short comments, which then encourage your audience to react and interact.”

3. Photo Captions – They bring the best of 1 & 2 together.

4. Questions 

“Asking questions is probably one of the easiest methods to get fans to comment and share their thoughts.” Accompany your photo/article/video posts with a question. The company Upworthy is a prime example of accompanying media with questions. They have 3.3M likes on Facebook, I think they know how to build their audience.

Click to view Upworthy's Facebook page

Click to view Upworthy’s Facebook page

5. Tips

Tips give value to your audience; they require an action beyond a one click like. Make your tips useful, they don’t always need to be “hidden” tips; what may appear as a no brainer to you  maybe be 100% enlightening to your user.


“Quotes are one of the easiest and most popular ways to get likes and shares on Facebook. They tend to get more shares and likes compared to comments because quotes are often inspirational, making it personal in nature.”

Until next time…


One thought on “Engaging Your Audience

  1. Pingback: Nimble Librarian | Facebook Insights. Do they work? Should we use them?

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